HMY Yachts
HMY sportfish yacht display at a Florida boat show with HMY banners between hulls

The HMY Advantage

The HMY Advantage

With over four decades of industry leadership and unrivaled track record, we’ve redefined what it means to market and sell luxury yachts. When you choose HMY, you gain access to a world class brokerage team, a network that delivers results, and the most comprehensive marketing program. At HMY Yacht Sales, we don’t just list yachts, we sell them as your premier partner in yacht sales.

Unmatched performance

HMY is consistently ranking among the top yacht brokerage firms worldwide.

Our sales professionals have sold boats before they even hit the market.

Our offices give your yacht maximum exposure to high value buyers and service teams.

Building relationships

A commitment to excellence

When you choose HMY, you're not just hiring a brokerage—you're partnering with a dedicated team that's committed to achieving your goals. Our collaborative approach aligns marketing and brokerage efforts, to create a seamless experience for sellers. From first consultation to final sale, we are with you every step of the way.

Our brokers

Our experience makes a difference

HMY brokers relaxing on the cockpit lounge of a Viking 58 Convertible at a boat show

Market your yacht with HMY

Industry-leading marketing strategies

We invest heavily in cutting-edge marketing strategies to give your yacht maximum visibility. Your yacht is featured across multiple websites, the top MLS systems, and industry publications, ensuring global exposure. Our advanced SEO, social media, and email marketing campaigns are designed to dominate search engines and reach the right audience.

Unparalleled network of brokers

Our 70+ experienced brokers are industry leaders, known for their professionalism, market knowledge, and customer service. As trusted advisors, they guide you through every step, from pricing and listing to negotiating and closing.

Proven results in print & digital media

HMY’s advertising dominates top-tier yachting publications, from Yachting, Boating, Marlin Magazine, Southern Boating, Boat International, SuperYacht Times, Great Lakes Scuttlebutt, and Power and Motor Yacht. HMY listings receive top placement and exponentially more clicks on the top listing websites.

Extensive buyer database

Our database of over 100,000 yacht owners and enthusiasts ensures your yacht reaches the right audience. With personalized outreach and targeted campaigns, we connect buyers to your yacht faster.

HMY marketing at a glance

With a reach exceeding 8 million across Instagram, Facebook, and YouTube HMY leads the industry in engagement.

Monthly campaigns reaching over 100,000 yacht enthusiasts.

From Fort Lauderdale to Newport, Rhode Island HMY has a strong presence at the largest east coast boat shows annually.

Aerial view of HMY-listed yachts docked at a marina

A note

Did you know?

HMY has a video library with over 1,500 videos and counting. We distribute our content on more than just Instagram and Facebook, including TikTok, LinkedIn, Threads, YouTube, and Pinterest.

VIDEO LIBRARY

Driven by results

Annually, HMY sells over 500 boats at an average price of over $1,000,000.

HMY’s dominance in the yacht brokerage market covers a wide variety of boats with sales in the following segments: sportfish, motor yacht, outboard, superyacht, cruisers, and power catamarans.

Over 75% of HMY customers return for a second transaction.

HMY’s global network is built on advertising, international manufacturers, and sales members.

Free market evaluation

HMY will provide you with a free market evaluation

Questions about selling? Email sellyouryacht@hmy.com or call us at (561) 206-3300

  • TRULY WAS THE BEST BOAT BUYING EXPERIENCE WE HAVE EVER HAD.

    Thank you for all your hard work, Brian! Mom wanted me to tell you thank you very much for all of the gifts and her pink visor! Great experience working with you!

    BOB, HOPE, AND ROB, CABO
    YACHTS 35' FLYBRIDGE

  • THE TEAM MADE IT EASY, ENJOYABLE, AND SEAMLESS.

    I purchased a new Princess from HMY and the process was very smooth and efficient due to Steve and his team. From the start of the purchase process to the closing, Steve and his team made it easy, enjoyable, and seamless. We looked at many boats, and Steve was extremely knowledgeable and patient while I explored different boats, and he made himself available by phone, text, or email all of the time.”

    ALFREDO TENDLER
    NEW PRINCESS YACHT

  • READY TO STEP IN TO ASSIST AND PROVIDE GUIDANCE.

    As someone who has been boating for 50 years, I can confidently say that, as an educated and experienced consumer in this industry, Pat is the best broker I’ve ever been exposed to. He’s always reachable and ready to step in to assist and provide guidance when needed. The consistency and customer service he provides are unmatched.

    DAVE SOKOL

  • AMAZING KNOWLEDGE AND AN ABSOLUTE CAN-DO ATTITUDE.

    There has never been a time when I needed Mark for anything, from hiring crew, to major refits, to any problem, anywhere we might be located in the world, that he has not come through for us with amazing knowledge and an absolute can-do attitude. We have been very fortunate to have Mark in our boating life. He has made many mountains into molehills! I recommend him highly to anyone looking for expertise in the boating world.”

    ALVIN KIMBLE